Via good old Guardian.co.uk, Google is snapping at the ad revenue heels of ITV.
Google may have to wait another year to overtake ITV1 as the UK’s biggest single advertising income generator, despite announcing UK revenues of $2.53bn (£1.3bn) for 2007.
The web giant had been widely tipped to overtake ITV1 in terms of ad revenue during 2007 and may still achieve that when ITV unveils its full-year figures next month.
One key point to consider:
A US regulatory filing lists Google’s UK revenues as $2.53bn for 2007, though around 30% of these advertising revenues will be passed on to affiliate publishers.
That means $759m - around £389m - was paid out to Google’s UK-focused ad affiliates last year.
Or to put it another way, around £12.50 for each person in the UK.
More: http://www.guardian.co.uk/media/2008/feb/19/digitalmedia
