Web publishing: Just do it!

January 22nd, 2008 George Posted in Podcasts, Citizen journalism, Blogs, International press, Regional press, National press 2 Comments »

Via Publishing2.0, Scott Karp writes on the fundamental difference between print and web journalism:

I realized that the problem isn’t just a lack of understanding about blogging, or social networking…The problem is, framed more broadly, an inability to understand what I like to call “web-native publishing” — but let’s just call it web publishing, because complexity is the root cause problem here.

The fundamental [difference] between print publishing and web publishing is that print distribution is a linear process, while web-native publishing is dynamic and non-linear, particularly when publishing on a web-native CMS like a blog.

…it’s not about understanding one format, it’s about understanding the WEB. It’s about understanding that putting content on the web isn’t just putting content on a page, same as a printed page — it’s putting content on the NETWORK. It’s understanding that, unlike print publishing where subscriptions control distribution, on the web PEOPLE and LINKS control distribution.

Lots more: http://publishing2.com/2008/01/21/the-only-way-for-journalists-to-understand-the-web-is-to-use-it/

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Ads coming to Guardian podcasts

January 17th, 2008 George Posted in Podcasts, National press No Comments »

Via Journalism.co.uk, the Guardian is looking to monetise its podcasts:

The Guardian is planning to launch adverts in its podcasts later this year. Speaking at a Radio Academyevent on podcasting, Matt Wells, head of audio for Guardian Unlimited, said the media group was developing software to allow the sale of ’spot ads’ in Guardian podcasts.

Some Guardian podcast stats from the report:

Last month the site recorded 1.5 million downloads across all of its podcasts, Wells said, with 15-20,000 downloads of the Media Talk podcast over a week and 80-100,000 weekly downloads of its Football Weekly show.

More: http://www.journalism.co.uk/2/articles/530933.php

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