Author Archive
Report: The Future of Money in a Mobile Age [PewInternet]
Within the next decade, smart-device swiping will have gained
mainstream acceptance as a method of payment and could largely replace
cash and credit cards for most online and in-store purchases by
smartphone and tablet owners, according to a new survey of technology
experts and stakeholders. Many of the people surveyed by Elon
University’s Imagining the Internet Center and the Pew Research
Center’s Internet & American Life Project said that the security,
convenience and other benefits of “mobile wallet” systems will lead to
widespread adoption of these technologies for everyday purchases by
2020. http://pewinternet.org/Reports/2012/Future-of-Money.aspx
mainstream acceptance as a method of payment and could largely replace
cash and credit cards for most online and in-store purchases by
smartphone and tablet owners, according to a new survey of technology
experts and stakeholders. Many of the people surveyed by Elon
University’s Imagining the Internet Center and the Pew Research
Center’s Internet & American Life Project said that the security,
convenience and other benefits of “mobile wallet” systems will lead to
widespread adoption of these technologies for everyday purchases by
2020. http://pewinternet.org/Reports/2012/Future-of-Money.aspx
Apple, Priceline and Google race to hit $1,000-a-share mark [USAToday]
Priceline, Apple, Google and Intuitive Surgical are in a four-way
battle to see which will be the first Standard & Poor’s 500 stock to
break the $1,000-a-share barrier. “It’s the new ego boost, to get a
stock to $1,000,” says Jon Johnson of StockSplits.net. http://www.usatoday.com/money/perfi/stocks/story/2012-04-03/apple-priceline-g…
battle to see which will be the first Standard & Poor’s 500 stock to
break the $1,000-a-share barrier. “It’s the new ego boost, to get a
stock to $1,000,” says Jon Johnson of StockSplits.net. http://www.usatoday.com/money/perfi/stocks/story/2012-04-03/apple-priceline-g…
Facebook’s Global Ambitions Lure Advertisers [Clickz]
Facebook, which is expected to IPO next month, obviously has Asia in
its sights. CEO Mark Zuckerberg visited Japan and China last week,
stating on his trip that Facebook’s Japanese users doubled during the
last six months. While his firm is the leading social network in India
and the Philippines, it trails regional competitor Mixi in Japan and
is banned in China. On Tuesday, Facebook added eight Indian languages
for mobile. Future user growth in the region will mean ad sales for
Zuckerberg and his shareholders. But at the same time, the company’s
aims appear borderless. http://www.clickz.com/clickz/news/2166199/facebooks-global-ambitions-lure-adv…
its sights. CEO Mark Zuckerberg visited Japan and China last week,
stating on his trip that Facebook’s Japanese users doubled during the
last six months. While his firm is the leading social network in India
and the Philippines, it trails regional competitor Mixi in Japan and
is banned in China. On Tuesday, Facebook added eight Indian languages
for mobile. Future user growth in the region will mean ad sales for
Zuckerberg and his shareholders. But at the same time, the company’s
aims appear borderless. http://www.clickz.com/clickz/news/2166199/facebooks-global-ambitions-lure-adv…
The economics of Samantha Brick & Mail Online’s audience-driven marketing machine [MediaBriefing]
How can a news site pick an obscure freelance journalist and make her
a subject of global debate, driving 1.5 million users to one story in
little more than 24 hours while generating more than 5,000 comments,
100,000 Facebook likes, 7,000 tweets and a slew of articles across
the web? That’s how Mail Online rolls. http://www.themediabriefing.com/article/2012-04-04/The-economics-of-Samantha-…
a subject of global debate, driving 1.5 million users to one story in
little more than 24 hours while generating more than 5,000 comments,
100,000 Facebook likes, 7,000 tweets and a slew of articles across
the web? That’s how Mail Online rolls. http://www.themediabriefing.com/article/2012-04-04/The-economics-of-Samantha-…
Web surfers to pay online using Facebook, Twitter [Reuters]
A one-click online payment system using Facebook and Twitter that
could boost Internet sales for newspapers, music vendors and other
low-priced goods and services is being tested by a major European
media company, according to its developer. The new system, developed
by a start-up company in Belgium, means Internet surfers can pay to
read a single article or download a piece of music without having to
fill out forms or enter their credit card details on the website. http://www.reuters.com/article/2012/04/02/net-us-paycento-internet-idUSBRE831…
could boost Internet sales for newspapers, music vendors and other
low-priced goods and services is being tested by a major European
media company, according to its developer. The new system, developed
by a start-up company in Belgium, means Internet surfers can pay to
read a single article or download a piece of music without having to
fill out forms or enter their credit card details on the website. http://www.reuters.com/article/2012/04/02/net-us-paycento-internet-idUSBRE831…
Google TV is coming to Europe this September [GigaOm]
Sony will start selling Google TV-based products in Europe in
September, according to a report by Les Echos. The site reports
comments by Sony France marketing director Stephane Labrousse that the
CE maker will sell two devices: A set-top box which will go on sale
for €200 ($266) and a box with an integrated Blu-ray player that will
sell for €300 ($399). http://gigaom.com/video/google-tv-european-launch/
September, according to a report by Les Echos. The site reports
comments by Sony France marketing director Stephane Labrousse that the
CE maker will sell two devices: A set-top box which will go on sale
for €200 ($266) and a box with an integrated Blu-ray player that will
sell for €300 ($399). http://gigaom.com/video/google-tv-european-launch/
7 out of 8 ad agencies: “social media spends either doubled or ‘up significantly’ in Jan YOY” [Clickz]
Seven out of eight ad agencies stated their clients’ social media
spends either doubled or were “up significantly” in January when
compared to the same month in 2011. And brands this year have been –
not surprisingly – more dialed into Facebook than Twitter, according
to a survey orchestrated by ClickZ News. “I think social has become
fairly mainstream, and I think the education amongst our clients has
improved substantially,” said Adam Donnelley, an EVP at MRM, one of
the agencies surveyed. “Facebook has managed to get more targeted and
build broader reach, and that’s clearly something coming up in
conversations rather frequently.” http://www.clickz.com/clickz/news/2163760/agency-survey-2012-social-dollars-boom
spends either doubled or were “up significantly” in January when
compared to the same month in 2011. And brands this year have been –
not surprisingly – more dialed into Facebook than Twitter, according
to a survey orchestrated by ClickZ News. “I think social has become
fairly mainstream, and I think the education amongst our clients has
improved substantially,” said Adam Donnelley, an EVP at MRM, one of
the agencies surveyed. “Facebook has managed to get more targeted and
build broader reach, and that’s clearly something coming up in
conversations rather frequently.” http://www.clickz.com/clickz/news/2163760/agency-survey-2012-social-dollars-boom
Why Facebook Is Hiring Ad Agency Creatives: “Creatives like talking to creatives” [AdAge]
Facebook VP-Global Marketing Solutions Carolyn Everson has urged
advertisers to be careful about how they look at fan ROI, so as to not
repeat the mistakes the internet industry made in its early days. “The
notion that you could know who your best customers are, have a
one-to-one relationship and inspire them to become your best advocates
– that’s the totality of how we want you to think of this,” she said.
“To think about fans as just a number or a click-through, you’re
missing the entire piece about what’s the value of a fan. It’s not
about how many people necessarily commented, or clicked through. http://adage.com/article/special-report-4as-conference/facebook-hiring-advert…
advertisers to be careful about how they look at fan ROI, so as to not
repeat the mistakes the internet industry made in its early days. “The
notion that you could know who your best customers are, have a
one-to-one relationship and inspire them to become your best advocates
– that’s the totality of how we want you to think of this,” she said.
“To think about fans as just a number or a click-through, you’re
missing the entire piece about what’s the value of a fan. It’s not
about how many people necessarily commented, or clicked through. http://adage.com/article/special-report-4as-conference/facebook-hiring-advert…
Google’s $150 handheld device could trigger tablet war [NYPost]
Forget $200 for a tablet. Tech watchers expect Google to roll out an
entry-level handheld device this year that could sell for as little as
$150. It’s not lost on Google that Amazon’s $199 Kindle Fire was the
only slate to grab a sizeable chunk of the market beyond Apple’s iPad
last year. With Apple winning the high-end tablet wars, Google and
Amazon are left to fight over the low end of the market. http://www.nypost.com/p/news/business/google_price_tag_to_trigger_tablet_KeGk…
entry-level handheld device this year that could sell for as little as
$150. It’s not lost on Google that Amazon’s $199 Kindle Fire was the
only slate to grab a sizeable chunk of the market beyond Apple’s iPad
last year. With Apple winning the high-end tablet wars, Google and
Amazon are left to fight over the low end of the market. http://www.nypost.com/p/news/business/google_price_tag_to_trigger_tablet_KeGk…
[US] Local TV Goes Social [AdAge]
Local TV stations are using social media to extend their coverage and
conversations with viewers. They’re also working to create more
integration with advertisers and device companies, according to
panelists at the Socializing Local TV session during the 4A’s
Transformation Conference in L.A. “We’ve taken the tradition of that
emotional connection our viewers have with anchors and reporters and
gone into the space in which they live, which is Twitter, Facebook,
mobile and online, to have that connection,” said Rebecca Campbell,
president of ABC Owned TV Stations. http://adage.com/article/special-report-4as-conference/local-tv-social/233744/
conversations with viewers. They’re also working to create more
integration with advertisers and device companies, according to
panelists at the Socializing Local TV session during the 4A’s
Transformation Conference in L.A. “We’ve taken the tradition of that
emotional connection our viewers have with anchors and reporters and
gone into the space in which they live, which is Twitter, Facebook,
mobile and online, to have that connection,” said Rebecca Campbell,
president of ABC Owned TV Stations. http://adage.com/article/special-report-4as-conference/local-tv-social/233744/
