GeorgeHopkin.com » George

[US] Newspaper Web Sites Boast Extensive Net Reach [mediapost.com]

George — Thu, 02 Feb 2012 16:55:09 +0000

Newspaper Web sites attracted an average of 111 million unique
visitors per month in the fourth quarter of 2011, up 5.7% from 105
million in the same period of 2010, according to comScore figures
cited by the Newspaper Association of America.

http://www.mediapost.com/publications/article/166951/newspaper-web-sites-boas…

Guardian’s chief rules out ‘closing in and having a paywall’ [MediaWeek]

George — Thu, 02 Feb 2012 16:52:24 +0000

Andrew Miller, chief executive of the Guardian Media Group, has ruled
out erecting a paywall as he tries to stem £40m in annual losses with
an ongoing restructure and redundancy programme, although he admitted
“things may change”.

http://mediaweek.co.uk/channel/NationalPress/article/1114889/Guardians-chief-…

Why Are Twitter’s Revenues So Puny? Time to Grow Up [Forbes]

George — Tue, 31 Jan 2012 16:29:12 +0000

With all the commotion about Facebook’s (FB) planned IPO filing
tomorrow, you might have missed another study that came out yesterday
from some outfit called eMarketer saying that Twitter’s revenues were
going to “hit” $540 million in 2014. That’s great but that’s 3 years
from now. What did they do in 2011 — when Facebook is reported to
have done $4 billion? According to eMarketer, Twitter did $139.5
million in 2011. With all due respect to Dick Costolo, Twitter’s CEO,
that sucks.

http://www.forbes.com/sites/ericjackson/2012/01/31/why-are-twitters-revenues-…

Twitter’s Global Expansion Boosts Revenue as It Brings Censorship Hurdles [Bloomberg]

George — Tue, 31 Jan 2012 16:27:05 +0000

Twitter Inc.’s international expansion may help fuel a threefold gain
in revenue, even as it raises censorship challenges for the
microblogging service. Ad revenue at Twitter is set to rise to $540
million in 2014 from $139.5 million in 2011, according to New
York-based research firm EMarketer Inc. Increasing popularity overseas
will decrease the site’s reliance on U.S. advertisers. The percentage
of dollars coming from the U.S. will fall to 83 percent in 2014 from
about 90 percent this year, EMarketer said.

http://www.bloomberg.com/news/2012-01-31/twitter-ad-sales-to-rise-to-540-mill…

Most on Inc. 500 prefer Facebook, LinkedIn, Twitter to blogging [BizJournals]

George — Tue, 31 Jan 2012 16:20:27 +0000

Blogging is on the decline while use of Facebook and Twitter is more
common among the fastest-growing private companies in the U.S. A study
by the University of Massachusetts at Dartmouth found that among
companies that made the Inc. 500 list of rapid growth businesses
blogging declined to 37 percent in 2011 from 50 percent the year
before.

http://www.bizjournals.com/sanjose/news/2012/01/30/most-inc-500s-prefer-faceb…

Under CEO Dick Costolo, Twitter is Growing Up [Wired]

George — Tue, 31 Jan 2012 06:11:08 +0000

Twitter is serious business. And CEO Dick Costolo wants you to know
it. “We’re in the media business. We’re a distributor of content, and
we’re … one of the largest distributors of traffic,” Costolo said on
stage at the AllThingsD media conference on Monday evening, a forceful
proclamation of company identity, right from the top. “We’re trying to
build a decades-long lasting business.”

http://www.wired.com/epicenter/2012/01/twitter-costolo-allthingsd/

The rise of in-store mobile commerce; 33% in US use phone in store for online info [PewInternet]

George — Mon, 30 Jan 2012 14:24:58 +0000

More than half of adult cell phone owners used their cell phones while
they were in a store during the 2011 holiday season to seek help with
purchasing decisions. During a 30 day period before and after
Christmas:

38% of cell owners used their phone to call a friend while they were
in a store for advice about a purchase they were considering making
24% of cell owners used their phone to look up reviews of a product
online while they were in a store
25% of adult cell owners used their phones to look up the price of a
product online while they were in a store, to see if they could get a
better price somewhere else

http://pewinternet.org/Reports/2012/In-store-mobile-commerce.aspx?utm_source=…

News International turns to Facebook for Fabulous ’social media magazine’ [MediaWeek]

George — Mon, 30 Jan 2012 14:21:49 +0000

On 1st February, NI launches its Fabulous for Facebook app, which will
distribute original fashion and beauty content on the social
networking site every day. The content will appear in users’ timelines
and can be shared with their friends on the social network and
Twitter. The app, created by Jam, includes Fabulous Radio, which
enables users to create and share Spotify playlists and a weather app,
which recommends clothing and accessories, based on weather
conditions.

http://mediaweek.co.uk/channel/NationalPress/article/1114537/News-Internation…

Bullsh*t.com: How The Dail Mail Won The Web [Anorak]

George — Mon, 30 Jan 2012 14:20:39 +0000

The Daily Mail online is the most-read news site in the Western world.
The website is the subject of a piece in Esquire. The headline comes
from Dacre’s comment at the Daily Mail summer party at Hampton Court.
Helen Lewis has been picking out the best bits.

http://www.anorak.co.uk/304035/news/bullshit-com-how-the-dail-mail-won-the-we…

Read Twitter’s ‘Confidential’ Memo To Advertisers On New Enhanced Profile Pages For Brands [BusinessInsider]

George — Mon, 30 Jan 2012 14:17:14 +0000

With Twitter’s launch of new enhanced profile pages for brands
imminent, advertisers might be wondering how to take advantage of the
new tools the microblogger is offering. A Twitter document—stamped
“confidential”—featuring step by step instructions for advertisers who
want to enhance their tweets and utilize the new environment was
leaked yesterday.

http://www.businessinsider.com/read-twitters-confidential-memo-to-advertisers…