Magazines Get Serious About Ecommerce [Mashable]

Magazine publishers are rapidly getting serious about ecommerce.
Earlier this month, Time Out New York, a weekly print and digital
magazine covering entertainment in New York City, began selling event
tickets through its website and iOS apps. And last week, Hearst-owned
Real Simple magazine released a mobile gift guide that allows users to
shop directly from the app. The next day, Elle magazine launched a
shoppable trend guide on Facebook that encouraged users to make
purchases on advertisers’ websites. These initiatives are enabling
lifestyle magazines to explore new revenue streams as their mainstay
moneymaker, print advertising, continues to decline.

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