links for 2008-10-25
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Retailers should not be afraid to utilise viral marketing for time sensitive campaigns, as their brand may end up being promoted in perpetuity long after the discount offer has ended. Tamba Internet account director John Broomfield said although many retail promotions are time sensitive, messages can be added explaining the offer is no longer applicable. This, he claims, will not affect the brand's reputation.
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Here’s an interesting corporate milestone: When the markets closed on Wednesday, Dell (DELL) was trading at $11.98 share, with 1.96 billion shares outstanding. That puts Dell’s market capitalization at $23.5 billion. Meanwhile on Tuesday, Steve Jobs reported that Apple (AAPL) ended fiscal year 2008 with $24.5 billion in the bank. In other words, Apple could buy Dell with the cash it has on hand and still have more than $1 billion left over.
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Londoners are to be given the chance to vent their frustrations about travelling in the capital through a new social networking website, launched today by Transport for London. The new online forum, Together for London, aims to get commuters to be more polite and ultimately cut fear of crime. It follows a push by mayor Boris Johnson's predecessor Ken Livingstone earlier this year to get people to think about their behaviour on public transport.
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