GeorgeHopkin.com

• Paid-for-free papers: the mirage of the hybrid models | Monday Note
  In less than five years, major newspapers will be giving away more than 50% of their copies.
  (tags: newspapers business)
• Succeed at Blogging, the Gawker Way – Solutions by PC Magazine
  Admit it. You'd rather be blogging from home in your underwear than sitting in your cubicle right now. Who wouldn't? The tricky part is figuring out how to succeed at it. Former Valleywag editor and Gawker blogger Nick Douglas shares some tips on launching a successful blog, from choosing a platform to landing a book deal.
  (tags: business blogging blogs gawker)
• WAN Amsterdam: What have newspapers done to build new audiences? | Journalism.co.uk Editors' Blog
  The 11th Readership Conference is addressing building new print, as well as digital audiences (not just stopping the old readers running away). So how exactly have newspapers across the world successfully built up new audiences?
  (tags: newspapers business)
• comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2008
  News/research web sites saw a substantial increase in visitation in September, gaining 9 percent to more than 64 million visitors, while also increasing 16 percent in pages viewed and 29 percent in total time spent. These increases suggest that not only were more people visiting the sites in the category, but that they viewed more articles and content for longer periods of time on average.
  (tags: networks statistics business)
• FT.com / Companies / Media & internet – Murdoch hints at $5bn acquisitions spree
  News Corporation has a $5bn “war chest”, Rupert Murdoch said on Friday, as he highlighted his appetite for acquisitions while more indebted rivals struggle. “We are as well positioned as we can be to face what may well turn into a prolonged economic downturn,” he told the media group’s annual meeting in New York, pointing to a 22-year average debt maturity.
  (tags: news international newspapers business)
• WAN: Traditional media has five years growth left – Press Gazette
  The death of traditional media has been exaggerated, according to global leader for entertainment and media practice at PriceWaterhouseCoopers in Hong Kong. Speaking at the World Association of Newspapers readership conference, Marcel Fenez said that although digital advertising will continue to soar over the next five years it will still only globally represent 10 per cent of total advertising for newspapers by 2012.
  (tags: newspapers business)

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