Evidence that commercial TV has overestimated the threat of catch-up services like iPlayer?
UK audiences saw more adverts between January and June than in same period last year, according to figures from ratings measurement company Barb.
In the first half of 2008, UK viewers watched 2.4 billion broadcast TV ads a day – a 6% rise on 2007.
Figures show people watch three hours and 46 minutes of broadcast TV a day, seven minutes more than a decade ago.
More: http://news.bbc.co.uk/1/hi/entertainment/7555739.stm
Tags: advertising
