Via The New York Times, Google is testing video ads in its search engine result pages (or SERPs, if you go for SEO acronyms):
Google has always had a love-hate relationship with advertising. Its power and wealth come from the $16 billion a year of advertising that it sells. Yet on its most important pages, the results from its Web search engine, it has limited ads to nothing more garish than a dozen words of text.
That is about to change. On Thursday, Google started testing video ads on some pages of search results. And it is developing ad formats with images, interactive maps and other more elaborate features.
More: http://bits.blogs.nytimes.com/2008/02/14/google-tests-video-ads-on-search-results-pages/
Tags: advertising, google
