Among comScore’s findings: Yahoo! sites ranks as the top US ad publisher with a 19 per cent share of online display ads.
Publisher: share of display ads, display ads per visit
Yahoo! Sites: 18.8%, 20.5
Fox Interactive Media: 16.3%, 47.5
Microsoft Sites: 6.7%, 9.8
Time Warner Network: 5.8%, 10.1
FACEBOOK.COM: 1.5%, 8.4
eBay: 1.2%, 8.4
Google Sites: 1.0%, 1.3
Viacom Digital: 1.0%, 20.6
United Online, Inc: 0.5%, 18.3
Amazon Sites: 0.4%, 8.2
New York Times Digital: 0.4%, 11.5
CBS Sports: 0.3%, 22.4
COMCAST.NET: 0.3%, 4.0
PHOTOBUCKET.COM: 0.3%, 16.8
BEBO.COM: 0.3%, 27.2
ESPN: 0.3%, 6.2
Weather Channel, The: 0.3%, 8.8
NFL Internet Group: 0.3%, 12.9
Ask Network: 0.2%, 3.4
Glam Media: 0.2%, 11.9
comScore reports: “One dimension to understanding a site’s ability to monetize its content is the number of display ads it serves. Of the top 20 ad publishers, Fox Interactive served the most display ads per user visit to its sites (47.5), a particularly high number that is a function of both site engagement and how many ads are displayed per page. Bebo (27.2), CBS Sports (22.6), Viacom Digital (20.6) and Yahoo! Sites (20.5) each served an average of more than 20 display ads per user visit.”
More: http://www.comscore.com/press/release.asp?press=2045
Tags: social media
