Web publishing: Just do it!

Via Publishing2.0, Scott Karp writes on the fundamental difference between print and web journalism:

I realized that the problem isn’t just a lack of understanding about blogging, or social networking…The problem is, framed more broadly, an inability to understand what I like to call “web-native publishing” — but let’s just call it web publishing, because complexity is the root cause problem here.

The fundamental [difference] between print publishing and web publishing is that print distribution is a linear process, while web-native publishing is dynamic and non-linear, particularly when publishing on a web-native CMS like a blog.

…it’s not about understanding one format, it’s about understanding the WEB. It’s about understanding that putting content on the web isn’t just putting content on a page, same as a printed page — it’s putting content on the NETWORK. It’s understanding that, unlike print publishing where subscriptions control distribution, on the web PEOPLE and LINKS control distribution.

Lots more: http://publishing2.com/2008/01/21/the-only-way-for-journalists-to-understand-the-web-is-to-use-it/

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  1. #1 by John on January 23rd, 2008 - 7:13 am

    Excellent information Scott, Recently I heard about a website http://www.pressmart.net providing the similar services for all print publications.

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  2. #2 by John on April 1st, 2008 - 11:44 am

    Nice post,
    I agree that most of the major print publishers are already digitized their publications and some of the other publishers using the services like http://www.pressmart.net for digitization services. So, all the writers should aware about online publishing as its in booming stage.

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