comScore reports that the UK’s national newspapers are attracting an increasing number of international readers, with visits to DailyMail.co.uk from users overseas up 153 per cent from a year ago and nearly 60 per cent of visits to BBC sites originating from outside the UK.
The Daily Mail had the highest proportion of international visitors, with 69 percent of its 7.6 million visitors originating from outside the U.K. The BBC attracted 59 percent of its audience internationally, while the Telegraph (57 percent) and the Guardian Media Group (56 percent) also drew more than half their respective audiences from outside the U.K. Only two of the ten sites studied, British Sky Broadcasting (BSkyB) and ITV Sites, had less than a quarter of their traffic originate internationally.
More: http://www.comscore.com/press/release.asp?press=2011
Tags: national press
