Blogs are a regular source for journalists
US data, but interesting data from TakingTheBlogosphereSeriously.com:
A survey of U.S. journalists by Brodeur, a unit of Omnicom Group (NYSE: OMC), suggests that blogs are not only having an impact on the speed and availability of news, but also influence the tone and editorial direction of reporting.
Key findings of the report (taken from the site):
Blogs are a regular source for journalists. Over three quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue.
Nearly 70% of all reporters check a blog list on a regular basis. Over one in five (20.9%) reporters said they spend over an hour per day reading blogs. And a total of nearly three in five (57.1%) reporters said they read blogs at least two to three times a week.
Journalists are increasingly active participants in the blogosphere. One in four reporters (27.7%) have their own blogs and nearly one in five (16.3%) have their own social networking page. About half of reporters (47.5%) say they are “lurkers” – reading blogs but rarely commenting.
The majority of journalists thought blogs were having a significant impact on news reporting in all areas tested EXCEPT in the area of news quality. The biggest impact has been in speed and availability of news. Over half said that blogs were having a significant impact on the “tone” (61.8%) and “editorial direction” (51.1%) of news reporting.
More: http://takingtheblogosphereseriously.com/category/results/
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