Digital integration creates inventive journalists

Great story by The Guardian’s Roy Greenslade about digital integration at The Telgraph, Times and Financial Times.

Includes an appropriate nod to the regionals:

“Regional newspapers, as so often, have been in the forefront of this cultural change. Their reporters and subeditors have been embracing multi-platform journalism for several years. The nationals have been slower off the mark, but – as you can see from the following examples – they are forging ahead now.”

And one for those who are still reluctant to embrace the web:

“…it is also clear that integration has stimulated journalists to become inventive. Once it was the journalist geeks among us who had to goad reluctant colleagues to change their attitudes, to learn the new way of doing things. Now journalists are realising that integration is not only proving much less painless than expected, it is releasing them from the straitjacket of the single 24-hour deadline.”

Full story: http://www.guardian.co.uk/media/2008/jan/07/pressandpublishing.digitalmedia

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