Text mad Brits
Nimble fingered Brits are making the most of basic text messaging.
Britons are now sending more than one billion text messages per week according to the latest figures from the Mobile Data Association (MDA).
The figure is 25% higher than a year ago and is set to shatter forecasts for how many text messages have been sent to and from handsets this year.
From: http://news.bbc.co.uk/2/hi/technology/7075005.stm
Most important for media companies:
Many people were also happy to get news and updates about topics or teams they follow via text messaging.
And looking to the future:
“The UK text volumes show no real signs of abating and the UK sits within the top six of the global league of countries sending text messages…while the trend towards operators offering ‘all-you-can-eat’ tariffs increases, this will act as a catalyst for consumers’ passion for all things mobile.”
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