Big changes for UK TV in October. Blokefest UKTV G2 (around the clock Top Gear – the wife hates it, I reckon it’s genius) is rebranding itself Dave.
Honest, it’s Dave. It’s like they’ve put League of Gentlemen’s Papa Lazarou in charge.
From: http://uktv.co.uk/g2/item/aid/593618
UKTV is strengthening its channel line up by evolving UKTV G2 into Dave, a comedy and factual entertainment channel. Launching on 15th October, the channel is aimed at a young male audience and will be available on all platforms including Freeview (DTT).
And Virgin 1 kicks off as well:
From: http://media.guardian.co.uk/broadcast/story/0,,2176944,00.html?gusrc=rss&feed=4
Virgin Media Television is aiming to position its new entertainment channel as a destination for “proper telly” in its launch advertising campaign.
Tags: tv
