ALMOST TWO THIRDS of social networking site users are worried about the safety of their personal data and 31 percent of them lie to protect their identities, claims new research.
More here: http://www.theinquirer.net/?article=42429
And The Register makes an interesting point:
Much of the hype surrounding Facebook – and it’s tipped to be the biggest tech IPO since Google – is founded on its ability to monetise those 150 million users. For if at the cold, cold heart of Web 2.0 is a data collection and warehousing exercise, then Facebook has the most valuable database outside the Googleplex. Evidently lots of marketers agree – and activity around the Facebook API is frenetic today.
But what if that information is worthless?
More: http://www.theregister.co.uk/2007/09/18/dodgy_facebook_info/
Tags: facebook, social media
