Back in the UK
As of March 2012 I’m back in the UK and working on a range of digital marketing projects, including SEM, SEO, social media marketing, social media monitoring, reputation management, digital PR & IR, blogger outreach, QR codes, online surveys, article & opinion marketing and related search and social products.
I’d particularly like to hear from PR professionals in the UK, US and Europe – I have a digital PR product that I’m sure they will find very useful, so if you know any switched-on PR people who know the value of search and social, do let them know.
To make it a no-brainer, there’s a £45/$75 freebie for every PR company and freebies for each of their clients; I’m sure they’ll see the benefits once they’ve made use of it.
Click here to contact me by email, give me a bell on 020 8123 4429 (in the UK), 646 797-3080 (in the US), or Skype me.
If you’ve arrived at this post via a link sent by a colleague or contact, you can find out more about me on LinkedIn.
Hearst hails age of the tablet, says readers willing to pay more for tablet editions [TabTimes]
tablet market, as a significant media opportunity. There is a huge
opportunity through a new distribution market”, said Duncan Edwards,
CEO of Hearst Magazines International, when speaking in London.
Edwards went on to assert that Hearst is looking to reach one million
paid digital sales on tablets a month for the US by the end of the
year, but said that monthly tablet magazine sales currently stand at
around 600,000. http://tabtimes.com/news/media/2012/05/15/hearst-hails-age-tablet-says-reader…
Truth, Lies & Facebook Advertising [Forbes]
is for sure: Wall Street has no idea. And neither do Facebook
advertisers. And therein lies the huge unspoken caveat to Facebook’s
$86+ billion IPO. http://www.forbes.com/sites/eliseackerman/2012/05/14/truth-lies-facebook-adve…
Disney’s Touche Could Be the Next Big Thing [Fool.com]
capable of reacting to multiple touches and gestures. Think of the
faucets that turn on from a tap of the elbow — but applied on a much
grander scale. Because the applications of such a technology seem
limitless, there is no end to the markets Disney can enter, from
health care and education to security and gaming devices. If
successful, Touche could make current phone and tablet touch-screen
technology seem outdated. That alone would give Disney an edge over
numerous firms that specialize in the booming $13.4 billion-per-year
touch-screen industry. http://www.fool.com/investing/general/2012/05/14/disneys-touche-could-be-the-…
Disney’s Touche Could Be the Next Big Thing [Fool.com]
screencapable of reacting to multiple touches and gestures. Think of
thefaucets that turn on from a tap of the elbow — but applied on a
muchgrander scale. Because the applications of such a technology seem
limitless, there is no end to the markets Disney can enter, fromhealth
care and education to security and gaming devices. Ifsuccessful,
Touche could make current phone and tablet touch-screentechnology seem
outdated. That alone would give Disney an edge overnumerous firms that
specialize in the booming $13.4 billion-per-year touch-screen
industry. http://www.fool.com/investing/general/2012/05/14/disneys-touche-could-be-the-…
Use of QR and similar codes is growing in magazine ads, study finds [InternetRetailer]
sometimes called “action codes,” appeared in 99 of the top 100 U.S.
magazines ranked by circulation; this is up from 78 in Q1 2011,
according to a new study by mobile marketing firm and 2-D bar code
specialist Nellymoser. The overall number of magazine ad pages
containing an action code was up 288% quarter over quarter—from 352 in
Q1 2011 to 1,365 in Q1 2012. http://www.internetretailer.com/2012/05/14/more-advertisers-want-readers-take…
Twitter tiptoes further into the media business [GigaOM]
announcement of a weekly curated email that is designed to show users
content they might be interested in from elsewhere in their social
graph. The second sign of what Twitter might have in mind came last
week, when a job posting started making the rounds of journalism
mailing lists and Twitter streams: namely, an opening for a “sports
producer” who could help curate interesting news-related content
around sports events. http://gigaom.com/2012/05/14/twitter-tiptoes-further-into-the-media-business/
Facebook Could Shift Mobile Apps Landscape [Clickz]
discoverable and therefore more lucrative to build, according to
industry players. The Menlo Park, CA-based digital giant last week
unveiled a platform where its 900 million users can search for mobile
and web apps while also seeing recommendations based on their social
graphs. “People will find apps based on pure relationships,” said
Julie Renwick, director of mobile for ad agency Ogilvy North America.
“What’s interesting is that your close circle of peers…you talk to
them anyway via email, IM, etc. But now it’s the second- and
third-tier circle of peer influence that will come into the
application recommendation. That will be a game shifter.” http://www.clickz.com/clickz/news/2174655/facebook-shift-mobile-apps-landscape
Twitter tiptoes further into the media business [GigaOM]
One element of Twitter’s potential mission appeared on Monday with the announcement of a weekly curated email that is designed to show users content they might be interested in from elsewhere in their social graph. The second sign of what Twitter might have in mind came last week, when a job posting started making the rounds of journalism mailing lists and Twitter streams: namely, an opening for a “sports producer” who could help curate interesting news-related content around sports events.
http://gigaom.com/2012/05/14/twitter-tiptoes-further-into-the-media-business/
Christian Science Monitor enjoys online success after three years [Guardian]
editions three years ago in favour of online, says it is “making
steady progress toward our goal of becoming self-sustaining.” Editor
John Yemma’s report on the current state of play is wholly positive,
but he said the Monitor’s staff spent the first year “learning how to
swim.” http://www.guardian.co.uk/media/greenslade/2012/may/03/digital-media-us-press…
Smartphone Population Gains Users, Young and Old [eMarketer]
next year, and as users make the switch, their content consumption
will grow to match the capabilities of their new phones. But as the
audience grows, the group’s demographic composition will change, and
marketers will need to keep up with new touchpoints for reaching the
expanding community of smartphone users. http://www.emarketer.com/Article.aspx?R=1008998&ecid=b304596ffad6488bb1f7a53d…
