Via netimperative, UK Internet users apparently fall into five main categories in terms of behaviour when using social media, according to a new consumer survey.
The research, conducted by social network realbuzz.com, indicates that consumers are turning away from traditional social networks and more willing to get involved with online networks committed to improving their physical and emotional wellbeing.
In this State of the Nation Alert you will find a compilation of statistics to provide an unparalleled insight into the state of the UK’s free time versus social networking behaviours.
The research looked at the amount of time and money the Great British public invests in a hobby or pastime. The report also investigated consumer perceptions regarding work: life balance and the impact of work on our free time.
The Five Social Networking types (in a nutshell here; netimperative has lots more info)
THE ENTHUSIASTS –You just want to share your enthusiasm for a particular sport or activity! Most of your entries tend to be descriptions of training regimes and lists of events, scores or times, as well as descriptions of how well or badly you are doing on any particular day.
THE SELF-CONFESSORS – You have probably just started a diet, sport or fitness campaign, and you need to confess your weaknesses and past sins in order to give yourself the sense of a fresh start. You will usually do this with self-deprecating humour, in order to arouse interest and sympathy in the reader. Your hidden motive, though, is to get help in the shape of tips, advice and support.
THE PHILOSOPHERS – You have a strong need to communicate your thoughts and feelings to others, and the most likely way that you do this is through a travel diary of your adventures around the world. You may limit yourself to detailed descriptions of the things that you see and the people that you meet, or you may also include a personal biography or your philosophical thoughts on life.
THE CRITICS – You also have a strong need to communicate your feelings about things, but it takes the form of offering critiques on anything from the latest film or music group to the latest piece of technological equipment. You love going into detail, and you might even offer a blow-by-blow account of setting up a particular sound system.
THE CYNICAL CLOWNS – You see it as your job to comment on social issues or news items in your own particular outrageous way, to prick the pompous, find the humour in the ridiculous, and generally show a degree of good-humoured cynicism about everything. You like the attention that you get from shocking others, and in creating your own distinct online ‘personality’. It may not even be your real personality, but rather a ‘persona’ that you project, a bit of the frustrated rebel in you that lingers deep inside.
Lots more here: http://www.netimperative.com/news/2008/march/10/online-brits-2018fall-into-5-types2019